Foot Locker, Inc. announced on Monday the appointment of Blanca Gonzalez to the role of senior vice president and general manager of its WSS banner, effective May 15.

Blanca Gonzalez – Foot Locker

WSS is best known for its neighborhood-based store presence and deep connection within Latino communities, explained the New York-based footwear and sporting apparel retailer.

“I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers,” said Gonzalez, who will report directly to Frank Bracken, executive vice president and chief commercial officer, and oversee the operations of WSS.

“WSS has proven to demonstrate a high level of cultural awareness that honors and respects the richness of the Latino experience. Together we’ll build on this relationship, continuing WSS’s success and growth while being keenly focused on how we best serve the communities where we operate.”

Gonzalez joins Foot Locker from Nike Inc., where she served as vice president of North America product merchandising and brings more than 19 years of experience across various leadership roles at the U.S. sportswear giant in marketing, merchandising, and sales.

​”Blanca’s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential,” said Bracken.

“Blanca’s remarkable experience, understanding of our diverse customers, and personal roots within WSS’s home turf will help deepen our relationships within communities and expand WSS’s unique offering of culturally connected experiences. She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1billion banner.” 

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