Tiktok’s first family, the D’Amelios, known for their Hulu TV show and their 390 million followers on social networks, are launching their very first footwear pop-up at The Grove in Los Angeles.
The pop-up opened on Saturday, September 2, presenting a line of pink platform heels by the D’Amelio sisters. The month-long activation marks the brand’s very first brick and mortar location.
Fans will be able to try on and purchase the brand’s trendy styles, including its new fall collection. The space will provide an immersive experience with a variety of fun activities and giveaways over the course of the month, including appearances from the family, a meet & greet, and a special “Sole Signing” event.
Having collaborated with brands such as Valentino, Prada, Burberry, Puma and Morphe, the sister duo Dixie, 21, and Charli, 18, turned their attention to footwear last May with the launch their debut line.
D’Amelio Brands was created in 2022. The company’s aim is to “create authentic and accessible products across a variety of industries, from fashion, beauty to FMCG and lifestyle, and bring them together under one roof, allowing every member of the family to fully immerse themselves in all areas of product development.”
By 2021, they had already launched their own clothing brand, Social Tourist. They also worked with brands such as Dunkin Donuts, Halo, Lightricks and Fiton. In addition to these collaborations, Tiktok star Charli, launched her own perfume Born Dreamer in 2022, available at Ulta Beauty, while singer Dixie released her debut album called A Letter To Me.
The D’Amelio Footwear pop-up will be open until September 26.
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