American luxury jewelry brand David Yurman announced on Tuesday the launch of the Sculpted Cable bracelet with a campaign featuring Sofia Richie Grainge, as the brand’s newest global ambassador.
The Sculpted Cable bracelet is a reinterpretation of David Yurman‘s iconic helix design, transformed into a subtle, lower-profile relief. The bracelet’s wave-like patterns pay homage to the original Cable. It expands David Yurman’s existing Sculpted Cable collection and will be available in 18K yellow, rose, and white gold variants, with and without hand-set pavé diamonds.
The creation of this new Sculpted Cable design was developed over several years. This latest iteration showcases the Cable’s curves refined into slimmer, lower profiles. One version of the bracelet sparkles with 170 hand-set diamonds in graduated sizes, totaling 1.7 carats.
The accompanying campaign was shot against the backdrop of the Kellogg Doolittle House in Joshua Tree, California, by acclaimed fashion photographer Glen Luchford and styled by Elin Svahn, all under the creative direction of Evan Yurman.
Throughout, Richie Grainge effortlessly embodies the essence of laid-back luxury, a hallmark of David Yurman’s brand identity.
“David Yurman embodies everything that I’m trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant. This campaign is about paving your own way: really being confident, taking direction, and being the leader of your own pack,” said Richie Grainge.
“Sofia is a style icon with endless charm, and we’re delighted to collaborate with her,” added Evan Yurman. “She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”
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