Boohoo Group is developing its year-old partnership with digital tech company Rokt to increase user engagement and profit per transaction across markets in North America, Europe and Australia/New Zealand.

Rokt, which uses advanced machine learning and AI to make transactions more relevant to each shopper, is expanding both sides of its marketplace, Rokt Ecommerce and Rokt Ads, “to power relevant offers in the confirmation page and acquire new customers at scale”.

Boohoo’s integration with Rokt Ecommerce aims to increase customer loyalty through app downloads and repeat purchases. In addition, its Boohoo, Nasty Gal, BoohooMan and PrettyLittleThing fashion brands will also use Rokt Ads to acquire new customers at scale. It aims to achieve this by accessing Rokt’s exclusive inventory within premium brands such as Ticketmaster, Uber, AMC Theatres, and more. 

“Rokt Ads will enable Boohoo to capture the full attention of relevant prospects transacting across premium e-commerce sites”, it added.

Edith Batchelor, Senior Digital Marketing Manager at Boohoo, added: “Our partnership… helps us achieve many of our customer experience and revenue growth goals. Our teams across Tech, UX, Marketing, Ecommerce and Finance have been working as a unified team, helping the partnership progress seamlessly.

“The partnership has helped us with experimentations that have proved to improve our customer experience across all our platforms. We are looking forward to exploring new placements, such as the payments page, with Rokt in the future.”

Craig Galvin, Chief Revenue Officer for Rokt, added: “We’ve seen incredibly strong outcomes so far and look forward to more growth ahead.”

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