Gigi Hadid arrived on the pink carpet for the 2023 Victoria’s Secret World Tour event in New York City on Wednesday, wearing a bright color. The model wore a ruched yellow dress with an asymmetrical neckline and shoulder detail from Ferragamo. She paired the look with black pointy-toe pumps. For accessories, she wore jewelry from Melissa Kaye.
Hadid’s look was from Ferragamo’s fall 2023 collection. WWD characterized the sophomore collection by the brand’s creative director Maximilian Davis as sleek and buffed to high polish.
The New York event celebrated the upcoming release of “The Victoria’s Secret World Tour” film, which streams on Prime Video on Sept. 26. The video project will take audiences on a journey through the behind-the-scenes craft and intimate stories of the VS20 — a group of 20 innovative global creatives who will conceive four fashion curations from the cities of Bogotá, Colombia; Lagos; London, and Tokyo, alongside custom Victoria’s Secret designs.
“The Victoria’s Secret World Tour” has been described as part fashion event and part documentary, reimagining the brand’s once longstanding Victoria’s Secret Fashion Show and celebrating women and global creatives.
The last time Victoria’s Secret had a fashion show that was broadcast in any form was in 2018 when the classic Victoria’s Secret Fashion Show was broadcast on CBS. In 2019, the company canceled the annual fashion show due to lowering viewership and controversies stemming from the #MeToo movement and the brand’s lack of inclusivity.
Naomi Campbell, Priyanka Chopra, Emily Ratajkowski, Gigi Hadid, Ashley Graham, Candice Swanepoel and more celebrities also attended the Victoria’s Secret Tour celebration in New York. The event was held at the Hammerstein Ballroom and featured performances by Colombian singer Goyo and Doechii, who sang her hit song “What It Is.”