Revlon named on Wednesday digital star and artist Nailea Devora as global brand ambassador.
In this role, Devora will support upcoming Revlon launches by creating social media content across Revlon’s platforms, including Instagram and TikTok. She will also be featured on in-store displays starting this fall and will be part of Revlon’s digital media and advertising in 2024.
“Our brand mission has always been to amplify voices, challenge convention, and break barriers, and we’re constantly looking to partner with changemakers and budding talent who are not afraid to take risks – which is exactly what we see in Nailea,” said Maribelle Orengo, VP of Revlon Brand.
“Nailea not only embodies our brand values, but she represents two of our biggest growing consumer bases of Gen Z and Hispanic/Latin Americans. We’re excited to grow our Revlon family to be even more inclusive, diverse, and representative of all ages and backgrounds.”
The 21-year-old has over 19 million followers on social media. She hails from El Paso, Texas and remains deeply connected to her roots. She has also become a notable tastemaker in the realms of fashion and lifestyle, by showcasing her style daily on her platforms.
“Growing up, I remember watching my mom do her makeup and always using Revlon lipstick – she never left the house without a bold, red lip! And that’s really how I first fell in love with beauty,” said Devora.
“To be able to now partner with a brand as iconic as Revlon, and hopefully inspire people from all over the world to express themselves through makeup and style, is such a dream come true.”
She joins the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.
Copyright © 2023 FashionNetwork.com All rights reserved.