Sep 7, 2023

Zalando has extended its partnership with Copenhagen Fashion Week as strategic partner for the next three years to 2026. The continuation of the partnership, which first began in 2020, aims for an ongoing commitment towards shaping a more responsible fashion industry.

The Zalando Sustainability Award was at the heart of the strategic partnership from 2020 until 2023, giving a platform to over 15 designers on the runway at Copenhagen Fashion Week and awarding talents such as Stamm and Nikolaj Storm Copenhagen among others, Zalando said in a press release.

Following three years of the Zalando Sustainability Award, the concept of the award evolved further in April 2023 as Zalando launched the Zalando Visionary Award for SS24. The new award recognises the makers of the future, enabling designers to showcase their dedication to design and creativity, innovation, and positive social impact as well as their sustainability efforts.

The award will now run annually in August, with one winning brand receiving a slot on the official Copenhagen Fashion Week Spring/Summer season schedule as well as a monetary prize and additional support for show production. Applications for the SS25 Zalando Visionary Award will open in early 2024 and will require applicants to demonstrate how they are making waves in one or more of the following pillars—Creativity and Design, Social Impact, and Innovation. Brands applying for the Zalando Visionary Award must also comply with Copenhagen Fashion Week’s Minimum Standards in order to be eligible for the official show schedule, added the release.

Lena-Sophie Roper, director of designer and luxury at Zalando, said: “Over the course of our partnership so far, the calibre of talent we’ve seen on stage has been incredibly high, with six outstanding award-winners who brought new, innovative designs to the runway in Copenhagen each year, with their own unique stories. 

“With every stride we take, our aim is to help shape a different future where the fashion industry is bolder and more innovative. Together with Copenhagen Fashion Week we’re passionate about moving the fashion industry to a better place and we’re proud of the impact it has had already and will continue to have through the Visionary Award.”

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