Global blockchain platform the Aura Blockchain Consortium announced on Thursday the appointment of Romain Carrere as CEO and general secretary.

[L-R] Franck Le Moal, LVMH CIO, Lorenzo Bertelli, Group Marketing Director and Head of Corporate Social Responsibility at Prada Group, Angela Au-Yeung, Internal Innovation Director at Cartier, Romain Carrere, Aura Blockchain Consortium CEO, Carolin Strauss, Director of Strategy at Mercedes-Benz, Stefano Rosso, Chairman of Maison Margiela and CEO of BVX. – Aura Blockchain Consortium

Carrere, a seasoned tech entrepreneur with over 15 years of experience, succeeds Daniela Ott after two years in this role. 

Aura Blockchain Consortium was founded in 2021 by LVMH, Prada Group, Cartier, part of Richemont, OTB Group and then later joined in 2022 by Mercedes-Benz Group, along with associate members including H.Moser & Cie. and Maison Margiela.

The global conglomerate of luxury brands is dedicated to reshaping the industry through blockchain technology and has played a pivotal role in pioneering innovative solutions. It empowers its member brands to seamlessly navigate the entire product life cycle, from origin to direct-to-consumer, through a diverse range of solutions, including SaaS, NFTs, and the Multi-Token Minter.

“I am thrilled and indeed honoured to join the Aura Blockchain Consortium at such a critical turning point, as we scale the platform and our solutions globally,” Carrere said. 

“This visionary and unique consortium holds a special place in the industry, gathered around the development of a truly collaborative concept. As I embark on this new journey, I will continue to innovate and push boundaries in collaboration with the entire team and Board. Through the use of blockchain technology and applications, I look forward to driving adoption of this technology and raising the overall customer experience to a level never achieved before in the luxury industry.” 

During his time in the tech industry, Carrere has dedicated his effort to advising web3 start-ups. He has also provided strategic advisory services to corporations looking to venture into the realms of blockchain, NFTs, and the metaverse. 

Lorenzo Bertelli, chairman of Aura Blockchain Consortium and group marketing director and head of corporate social responsibility at Prada Group added: “We are delighted, along with our member brands, to have Romain join our Consortium. With his extensive background as a tech entrepreneur, advising both web3 start-ups and luxury brands on their digital strategies, he brings invaluable experience that will help steer the Consortium into a new strategic phase and fulfil our vision on a global scale.”

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