Luxury beauty brands have long looked to the stars to boost their profile, and this year has been no exception.

From Gen Z heavy-hitters like Jenna Ortega and Yara Shahidi to Golden Globe winning “Elvis” actor Austin Butler and supermodel heir apparent Lila Moss, celebrities have been signing deals with heritage beauty houses like Chanel, Dior and YSL at full speed in recent months.

Timothée Chalamet’s May deal with Chanel takes the top spot in terms of media impact value generated during the week after the partnership announcement, reaching $8.7 million in MIV, which is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels. Around $3.4 million of that total was generated by Chalamet across four Instagram posts.

Ortega’s own social channels were also the top voice by MIV when she became the face of Dior’s Gris Dior fragrance in April, generating $2.2 million of the announcement’s total $4.1 million in MIV during the week following.

“Campaigns [that] leverage the celebrities’ owned media channels can hold significant benefits; the authenticity of their involvement not only amplifies the campaign’s reach but also generates heightened engagement and ROI, yielding outcomes that exceed mere advertising tactics, and genuinely resonate with consumers,” said Alison Bringé, chief marketing officer at Launchmetrics.

Here, 2023’s designer beauty ambassadorships, ranked by MIV garnered during the week following their announcement.

  1. Timothée Chalamet x Chanel Beauty: $8.7 million
  2. Jenna Ortega x Dior Beauty: $4.1 million
  3. Austin Butler: YSL Beauty: $2 million
  4. Lila Moss x YSL Beauty: $434,000
  5. Caleb McLaughlin x Dior Beauty: $256,000
  6. Alexandra Daddario x Dior Beauty: $220,000
  7. Yara Shahidi x Jean Paul Gaultier: $133,000

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