Professional hair care and styling brand Bumble and Bumble announced on Friday the appointment of editorial hairstylist Evanie Frausto as the brand’s first global artistic ambassador.
In this role, Frausto will lead artistic innovation at Bumble and Bumble, further defining the brand’s creative vision in hair artistry. As a Bumble and Bumble alum, he will also continue to create looks backstage at fashion week, for campaigns, and editorial shoots for the brand.
The partnership officially kicks off at New York Fashion Week, where Frausto will lead the hair direction for the Collina Strada and Luar SS24 shows.
“Evanie is an icon of redefining beauty norms and pushing the boundaries of artistic possibilities,” said Corey Reese, SVP, global general manager, Bumble and Bumble.
“As a leading artistic force in the hair and editorial industry, who is a beacon for embracing individuality and creativity, Evanie will bring his unique vision and expertise to collaborate on product development, inspire new artistic trends, and share his knowledge and passion for self-expression with our next generation of stylists.”
Bumble and Bumble began as a New York City salon in 1977. Today, the brand is dedicated to the craft of hairstylists and colorists who are obsessed with technical and artistic excellence through bold self-expression.
Frausto started with Bumble and Bumble as an apprentice in its downtown flagship salon.
“When I started with Bumble and Bumble […], I noticed the environment felt so free and open.
The stylists were constantly exploring new techniques and pushing creative boundaries. It was also my first introduction to the fashion industry and being backstage, which had a life changing impact on my career. I’ve been using the products since day one of my career, which is why this partnership is so authentic and special to me,” he said.
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