Fashion designer Christian Siriano has teamed up with Bombay Sapphire gin to create a cocktail couture collection.
At the heart of the collaboration, Siriano was inspired by Bombay Sapphire gin cocktails to create a French 75-inspired haute couture gown, which was unveiled at the brand’s Spring/Summer 2024 NYFW show on Friday at The Pierre Hotel in New York City.
The French 75-inspired gown was a celebration of bubbles, the tang of lemon juice, and the vibrant notes of gin. Crafted with champagne-tinged accents and designed with Bombay Sapphire’s iconic blue-tinged bottle in mind, the gown featured custom Bombay Sapphire-dyed fabrics, mirroring the color profile and effervescence of the Bombay French 75 cocktail.
Beyond the runway, Siriano will release a limited-edition capsule collection. This collection, set to launch just in time for the holiday season, draws inspiration from three iconic gin cocktails – the Bombay Sapphire Gin & Tonic, Martini, and Collins. The collection launches this fall on ChristianSiriano.com.
“As a designer, I find endless excitement in exploring disruptive ways to construct garments and challenge myself creatively. Partnering with Bombay Sapphire for the ‘Saw This, Made This’ campaign has allowed me to design a collection that transforms classic cocktail culture into fashion,” said Siriano.
“By continuing to explore my creative boundaries and find inspiration in the unexpected, in this case, the silhouette of a French 75 cocktail, I hope to inspire others to discover uncharted territories of their imagination.”
The collaboration between Bombay Sapphire and Siriano extends the ‘Saw This, Made This’ campaign initiated by acclaimed film director Baz Luhrmann last year. The campaign’s mission is to encourage people to explore the creative inspiration that surrounds them.
Jaime Keller, brand director of Bombay Sapphire, added, “As a brand who has always championed all forms of artistic expression, we’ve loved working with Christian to unlock a new form of creative inspiration for his designs. Saw This, Made This has always been about finding new and unique points of inspiration, and Christian has shown that imagination knows no limits and that visual prompts can turn into tangible, beautiful creations. With the release of this partnership, we hope that audiences will tap into their own creativity and uncover the inspiration that permeates the world around them.”
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