FAMILY JEWEL: Buccellati has unveiled Talita von Furstenberg as the face of its latest campaign on Wednesday.
British photographer and director Josh Olins captured the fashion scion in Lecce, a southern city known as the capital of Italian Baroque architecture and located in the heel of Italy’s boot.
In various locations including the city’s Roman theater and the 18th-century Palazzo Bozzi Corso, the black and white shots show Von Furstenberg sporting designs from the brand’s Macri, Rombi, Ramage, Opera and Hawaii lines.
The Milan-based jeweler said von Furstenberg brought “a touch of contemporary allure in an enchanting, typically Italian atmosphere” in the statement announcing the campaign.
Previous campaign stars for Buccellati include Beatrice Borromeo Casiraghi, Carolyn Murphy and French actress Elisa Sednaoui.
New York- and Los Angeles-based von Furstenberg is the granddaughter of designer Diane von Furstenberg, through the industry veteran’s eldest son Alexander, and became vice chairwoman of the company in 2021.
Earlier this year, the Compagnie Financière Richemont-owned jeweler forged ties with the Scuola Orafa Ambrosiana goldsmith school to kick off master courses of 130 hours across four specialties: goldsmithing, chiseling, engraving and microscope stone setting.
It also announced it would cover the tuition of the six most talented students enrolled in master courses each semester, along with a pledge to offer positions either in its own atelier or facilitate access to other houses in the Richemont stable.
The campaign featuring von Furstenberg is slated for global release for print media and online this month.