Swedish brand Fjällräven has opened a new brand store in Bozeman, Montana, as part of its continued retail expansion. 

Fjällräven lands in Montana. – Fjällräven

The store is expected to house Fjällräven’s product range comprising outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags.

To celebrate the opening, Fjällräven will host a grand opening weekend. To kick things off, the celebration will include music, drinks, a ribbon cutting and giveaways for the first 50 guests.

Likewise, on October 1, the San Diego-based non-profit Nature Unplugged will host a Nature Unplugged Hike-A-Thon. The Hike-A-Thon is a month-long challenge and fundraiser for Nature Unplugged that encourages people to get outside while earning Fjällräven store credit for miles walked/hiked. 

“This is an exciting milestone for Fjällräven, as we’ve long wanted to open a store in Bozeman but wanted to make sure we did it in the right space and at the right time,” said Sarah Tava, global director of retail at Fjällräven. 

“The Fjällräven brand has a lot to offer the community in Bozeman, from custom backpack fittings to tailoring and repair services to in-store events and education. We’re excited to get to know the people, trails and nature that makes Bozeman such a special place.”

Most recently, in August, Fjällräven equally opened a new brand store in Palo Alto. The brand has a global presence and can be found in over 70 countries.

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