The world of watches is constantly evolving, with new technologies and design innovations emerging every year. 

However, vintage flair and nostalgia aren’t the only factors defining watches in 2023, as this year’s top new models also show a confident industry experimenting and continuing to push bold, fresh and forward-looking ideas, such as playful dials.

No matter how luxe the brand, horology manufacturers are revolutionizing the way we think about timepieces, offering a playfully bright design for those who prefer a less whimsical dial and an indulgence in refined yet playful timepieces.

Here, WWD rounds up the top nine watches that are sure to make a spirited statement.

Cartier’s TK

Lucas Horenburg © Cartier

Audemars Piguet’s Royal Oak Offshore Selfwinding Music Edition.

Oyster Perpetual Day-Date 36

Rolex’s Day-Date 36 Everose gold.

©Rolex/JVA Studios

Patek Philippe’s Ref. 5231G-001 World Time in white gold with Grand Feu cloisonné enamel dial.

Omega’s Seamaster Aqua Terra 150M Co-Axial Master Chronometer GMT Worldtimer 43mm.

Jacob & Co.’s Casino Tourbillon.

Chopard’s L.U.C Flying T Twin in 18-karat white gold featuring a L.U.C 96.24-L movement, 34.23 carats of blue sapphires and a flying tourbillon.

Chanel’s Mademoiselle J12 La Pausa, 38 mm.

Bulgari’s Octo Roma Secret Watch Cameo Imperial.

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