LONDON — Mulberry has opened its inaugural pre-loved pop-up store on Poland Street in Soho, showcasing pieces from the limited-edition collaboration with Stefan Cooke and celebrating the brand’s circularity program, Mulberry Exchange.
The pop-up shop will be open until Sept. 26.
The bags on display are from Cooke’s recent London Fashion Week collection. The capsule was curated by design duo Cooke and Jake Burt.
“We love the idea of reworking and refining pre-loved bags, and bringing a new level of history to designs with an exceptional level of craft. It’s amazing to be working with and being part of a history of a brand that we’ve found aspirational for such a long time. This feels like a real marriage of ideas and a new blueprint in terms of pre-loved design,” Cooke said.
An edit of pre-loved Mulberry bags in the signature Bayswater, Alexa, Roxanne and Antony is also available at the pop-up store.
The interior space combines elements that reflect Mulberry’s aesthetic, with plastered walls adorned with flowing lines, while incorporating a graphic version of Cooke’s characteristic slash design technique on the store mirrors.
For the duration of the pop-up a program has been created to reflect Mulberry’s values and aesthetic by way of events such as a conversation between the cofounders of Stefan Cooke and a bakery partnership with Greedy Cow Bakes.