Clarks is continuing its reinvention as it links up with the world’s coolest creatives and has unveiled its AW23 brand campaign dubbed For The World Ahead.
Launching on Wednesday, the brand will give its platforms to “iconic Rock & Roll Hall of Fame and Songwriters Hall of Fame inductee” Nile Rodgers and “critically acclaimed singer and songwriter” Beabadoobee.
The company said in doing so it’s “uniting the wisdom of an unwavering legend with the vision of a new icon”.
Clarks will “share the pair’s unique experiences and perspectives on the world ahead: championing authentic connection, exploring how self-expression has shaped their lives, and highlighting the ever-growing importance of kindness and generosity to ourselves and others”.
In the campaign, each of them will be wearing AW23 versions of its still-new Torhill shoe.
Global Chief Marketing & Digital Officer, Tara McRae, said of this: “Two incredible individuals who we feel have a history, and future, of building a stronger society are music legend Nile Rodgers and critically acclaimed artist Beabadoobee. Both originators and innovators, each is supremely talented in their own right – sharing our progressive values and wearing autumn/winter Clarks silhouettes just as iconic and game-changing as they are.”
The launch follows the company hosting an event in July with Rogers and Beabadoobee in attendance to mark the partnership and raise awareness for the We Are Family Foundation. Also known as WAFF, the charity is “dedicated to the vision of a global family – creating and supporting programmes that promote cultural diversity while nurturing and mentoring the vision, talents, and ideas of young people positively changing the world”.
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