While HigherDose has been available through other e-commerce retailers like Goop and Revolve, the brand believes this retail launch is indicative of shifting consumer trends, as more and more people are focused on longevity and beauty from the inside-out.
“[Sephora] puts that stamp of approval that these technologies are here to stay,” said HigherDose cofounder and co-chief executive officer Lauren Berlingeri.
“We are thrilled to introduce HigherDose to our clients as we continue to grow this exciting, emerging category of wellness tech,” said Cindy Deily, vice president of skin care merchandising at Sephora. “With its innovative approach to holistic recovery and well-being, HigherDose products are designed to boost vitality and make clients feel their best from the inside-out, guided by biohacking technologies. We look forward to introducing this unique brand to our Sephora community and know that it will be a great addition to our assortment.”
The choice to start out online is strategic both for HigherDose and Sephora, according to the wellness tech brand. For HigherDose, many of the products like the fan-favorite Infrared Sauna Blanket, $699, and the Infrared PEMF Mat, $1,295, are just too large to fit on a shelf in the store. For Sephora, launching HigherDose marks a step further into the wellness tech category that is relatively new for the retailer — though it carries some adjacent products like the Dr. Dennis Gross Skincare DRx SpectraLite FaceWare Pro, $455; NuFace Trinity+ Starter Kit, $395, and its most recent addition, Smile Makers vibrators, ranging from $34 to $129.
This online launch will indicate how HigherDose could potentially perform in-store, as the brand noted several of its wellness tech and body care products are suitable for a Sephora shelf, like the new Red Light Neck Enhancer, $349; Red Light Face Mask, $349; Get Salty Spray, $35, and Glow Serum, $79.
“We are having that conversation with them,” said Berlingeri of launching in-store. The team noted the retailer placed an initial purchase order that was double what they were expecting.
“It’s actually been quite interesting to now go on Sephora, because Sephora taught us how to educate even further because they really love their infographics, so we’ve now done five infographics for each product on ways to communicate it,” Berlingeri told WWD.
With this partnership, the brand is tapping members of the Sephora squad for educational content.
“We’re going to be working with them to to help spread the word,” said Katie Kaps, HigherDose cofounder and co-CEO.
At Sephora, the brand is expected to amass up to $10 million in retail sales by the end of 2024, according to industry sources. HigherDose is also gearing up for new product launches, including additional red light technologies and body care.