A new Antwerp-based brand has just been launched by by Evie Reddy (previously womenswear lead at Fiorucci) and Arthur Beerens. Called Ottange, it’s a shoe and (eventually) accessories label that has begun with four footwear styles available on the brand’s website, ottange.com.
The founders said they’re focused on evolving it into “a global, full-fledged ready-to-wear accessories label that is poised for organic growth and built round longevity”. It will eventually deliver “a comprehensive footwear and accessory wardrobe consistent in craftsmanship and genre-defying creativity,” we’re told.
Reddy, who’s the creative director, said the aim was to create a brand “that resonates with a particular type of woman who exudes an enigmatic charm and is confident in pursuing an aesthetic entirely her own, that embraces subtle statements rather than loud extravagance”.
It’s also said to be “an embodiment of feral grace, pioneering feminine prowess, optimism and euphoria”.
What that translates into in practice is the four footwear styles (Lotus, Slipper, Petunia and Venetia) made in Italian Nappa leather with prices starting from €450.
The styles include pointed-toe slingbacks, platform mule sandals and strappy slides. All come with a distinctive high heel that flares out at the point of contact with the ground, or a lower — almost kitten — heel.
The first campaign that launches with the collection “embraces the real. It feels raw and genuine, bypassing the heavy influence of AI-generated advertisements we see on social media. Instead, it concentrates on capturing high-octane energy through stills, avoiding overly polished imagery or excessive embellishment. This responds to a want to encapsulate the Ottange woman who is uninhibited, metropolis bound, occasionally esoteric and free-spirited at heart”.
It was shot by Italian photographer Teresa Ciocia.
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