Spain’s Mango is making strides in elevating its output following the launch of its premium women’s workwear capsule under the Selection banner last month. This time it’s turning its attention to menswear in a collaboration with Italian firm Boglioli.
The retailer said the collab helps it “reformulate its concept of tailoring by placing the focus on quality and design”.
The first edition of the collaboration includes eight tailored jackets “produced with materials that achieve excellent adaptability to the silhouette, making them the ideal option for every type of occasion”.
The Milanese tailor is known for its timeless heritage style and Mango said that “when combined with the modern character of our Barcelona roots, the result is this unique tailoring collaboration, in which quality and design can be perceived in every stitch”.
It’s a “carefully crafted collection that takes tailoring to its most versatile expression through comfortable and lightweight proposals. The spirit of the iconic Boglioli tailored jacket has been reinterpreted to create eight pieces whose names refer to Italian cities: Cremona, Lodi, Milano, Mantova, Brescia, Como, Monza and Lecco”.
The aim is that “each one of the eight tailored jackets has the capacity to reinvent itself according to the outfit and the time of day. The proposals, featuring different intensities of brown, green and grey tones, also include prints such as pinstripe and tweed”.
The pieces feature Italian fabrics, including flannel and wool-knit.
And the launch comes with a campaign “that highlights the shared values of Milan and Barcelona: the passion for art, architecture and design”.
The jackets launch on Wednesday on the Mango website and in selected stores in Spain, Italy, France, Portugal, the UK and the US.
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