Carol Smith has joined The Cut and New York magazine as a strategic adviser for advertising. The announcement was made by Vox Media chief revenue officer Geoff Schiller. Smith, formerly a longtime executive at Hearst, will work closely with The Cut’s editor in chief Lindsay Peoples, as well as Schiller and the Vox Media revenue team.

Penske Media Corp., the parent company of WWD, is the largest shareholder of Vox Media.

At the Cut, Smith will focus on growing revenue in the fashion and luxury space, including traditional print and digital advertising, event sponsorship and e-commerce.

Legacy media has been convulsed by the decline in advertising and competition from social media for affiliate revenue. Smith has established connections in the fashion and luxury space through her roles as publisher of Hearst’s Elle, Elle Décor, Harper’s Bazaar and Marie Claire.

“Carol’s experience within the fashion and luxury sector is unparalleled, and I’m thrilled to have her join us to turbocharge growth in this area,” Schiller said in a statement. “We believe there is untapped potential for The Cut and New York in this area.”

Smith left Hearst last March; she was among the high-profile departures under Hearst Magazines president Debi Chirichella, who has reorganized the division amid stiff economic headwinds.

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