Lanvin is adding a new global brand ambassador to its roster.
The French fashion house on Wednesday named Chinese actor Cheng Yi its new global brand ambassador, furthering its relationship after working with Yi for several years.
“Cheng Yi is a star of China’s bustling entertainment industry. He is part of a new generation of actors that are redefining contemporary Chinese culture on a global stage,” Lanvin said in a statement. “With an appreciation for the elegance and contemporary energy of the new Lanvin, Yi is a natural addition to the developing universe of the Maison.”
Yi has worked with Lanvin for several years, most recently attending the house’s fall 2023 ready-to-wear show. The actor was among a star-studded front row that included the likes of Stefon Diggs, Lisa Rinna, Avril Lavigne, Halsey, Saint Jhn and many others.
The actor has been a well-known figure in the Chinese entertainment industry since making his debut in the 2011 TV series “Beauty World.” He’s also starred in other acclaimed series such as “Noble Aspirations,” “Love and Redemption” and “Immortal Samsara.”
The ambassadorship comes after WWD learned in April that Lanvin’s creative director Bruno Sialelli would be stepping down after four years in the role. The house has since established the Lanvin Lab, where it will be inviting international talent for creative partnerships.
The first partnership is with rapper Future, who was announced as Lanvin’s first guest creative in June. Future is partnering with the brand to collaborate on ready-to-wear and accessories for women and men for a collection releasing this winter.