Oct 30, 2023

The NBA and Kim Kardashian’s SKIMS brand have struck a multiyear deal that will make SKIMS the official underwear partner of the NBA, WNBA and USA Basketball. 

Skims Mens – Skims

The underwear label, recently valued at $4 billion, released its first ever mens collection last week which stared NBA All-Star Shai Gilgeous-Alexander. 

As part of the deal, SKIMS will receive increased media exposure on the league’s platforms and on-court virtual ads during NBA and WNBA national broadcasts. 

The two brands plan to collaborate at the league’s signature events like NBA All=Star weekend and in December during the first inaugural in-season tournament, according to a statement Monday. 

Since its debut in 2019, Skims has expanded from its original shapewear offering of bodysuits and boy shorts into loungewear like pajamas and sweatpants. In July, Skims closed a $270 million funding round led by Wellington Managment.


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