Korean skincare brand Dr.Jart+ announced on Monday the appointment of K-pop band Enhypen as its first global ambassador.
The Estee Lauder-owned skincare brand will debut its partnership with the boyband in a new campaign called ‘Supercharged Repair, Cicapair’, which celebrates the new Dr.Jart+ Cicapair line, a skincare range that now includes a Cica Complex and additional ingredients, such as Allantoin and R-Protector.
“We are so excited to welcome Enhypen and their fans into the world of Dr.Jart+,” said, Christopher K. Wood, global brand president, Dr.Jart+.
“Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. Enhypen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity and great skin.”
Up close, the campaign showcases each member of Enhypen trying to solve a unique challenge, which is tied to a skincare benefit that the brand’s Cicapair line can help solve.
“We are delighted and honored to become the inaugural global ambassadors for Dr.Jart+,” Enhypen said in a statement. “We plan to reveal our most authentic and natural selves with Dr.Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon.”
Founded in 2005 by CEO ChinWook Lee in Seoul, South Korea, Dr. Jart+ is science-focused skincare brand whose products are steeped in cutting-edge innovation.
In 2019, New York beauty conglomerate Estée Lauder wholly acquired the Asian skincare brand after increasing its stake in Have & Be Co. Ltd., the skin care company behind Dr. Jart+ and men’s grooming brand Do The Right Thing.
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