South Coast Plaza is expanding its luxury retail offering with the addition of several new stores set to open ahead of the holiday season and into 2024. 

South Coast Plaza welcomes new luxury retailers. – South Coast Plaza

The latest additions to the international shopping destination are the newly opened Graff and Van Cleef & Arpels boutiques, as well as Byredo

Looking ahead, new arrivals are expected to include global brands such as Balmain, Bucherer, Palm Angels, Jil Sander, Maison Margiela, Alaia, TYR, and Jacques Marie Mage. 

The luxury lineup will also expand with Giorgio Armani, Marni, Lanvin, Cartier, Bulgari, Gucci, and Balenciaga among the brands preparing to unveil redesigned, relocated, and significantly larger boutiques. 

The Graff boutique is a Southern California exclusive, standing as a stand-alone store and one of only eight Graff boutiques in the entire United States. Situated on level two in Jewel Court, this expansive salon features a high jewelry room dedicated to unique pieces.

“The opening of Graff South Coast Plaza marks a notable milestone as we expand our offering across the United States,” said Marc Hruschka, president and CEO at Graff USA.

Van Cleef & Arpels has also embarked on a grand transformation, relocating, redesigning, and significantly expanding its South Coast Plaza boutique. The 4,200 square-foot boutique is the maison’s first renovation and reimagination of its longstanding original location, breathing new life into its presence at South Coast Plaza.

“We are thrilled to unveil this new location of our beloved boutique,” said Helen King, president and CEO of Van Cleef & Arpels, Americas. “South Coast Plaza is one of our most important jewels on the West Coast.”

Lastly, the introduction of Byredo further enriches the shopping experience, offering a range of products, from fragrances and beauty items to home goods, leather goods, and accessories. 

Ben Gorham, founder & creative director of Byredo, said, “South Coast Plaza has a magnetic reach, drawing in a wide audience who journey to this destination. It’s another milestone for us in the retail landscape in California.”

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