Canadian intimates and apparel brand Knix is set to expand its retail presence with the opening of six new stores in Canada in the coming six weeks.
The brand, recognized for its revolutionary approach to intimate apparel shopping, is strategically expanding its footprint across the country. The new stores are strategically located in prominent shopping centers, including CF Market Mall in Calgary, Southgate Centre in Edmonton, CF Polo Park in Winnipeg, Richmond Centre in the West Vancouver area, CF Rideau Centre in Ottawa, and Toronto Premium Outlets in Halton Hills.
Currently, Knix operates a total of nine locations, with six in Canada and three in the United States. In Canada, the brand has already made its mark with two Toronto locations, two in Vancouver, one in Calgary, and one in Ottawa. On the other side of the border, Knix has a presence in California with stores in Santa Monica, San Francisco, and San Diego.
The brainchild of Joanna Griffiths, Knix is headquartered in Toronto and has gained acclaim for its groundbreaking mission to redefine the way women shop for intimate apparel and other clothing, since its launch in 2013.
Knix sets itself apart from traditional lingerie retailers like Victoria’s Secret by offering a brand image that emphasizes comfort, inclusivity, and authenticity.
The accelerated expansion plans reveal Knix’s commitment to transforming the retail landscape and meeting the diverse needs of its growing customer base. The upcoming store openings are strategically timed to capture the holiday shopping rush.
Looking ahead, Knix has also expressed plans to continue to open stores across the country including six to eight new locations a year.
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