The Fred Segal brand continues to expand. After opening a store last September in Marin Country Mart, north of San Francisco, Fred Segal is back with a new store in Santa Monica.

Fred Segal storefront in Santa Monica

“We’re thrilled to be back in Santa Monica with a new Fred Segal store, and to continue to expand our footprint within our hometown of Los Angeles,” said Jeff Lotman, owner and CEO of Fred Segal and Global Icons. “This newest location has all the multi-brand our customers love, including our growing vintage business Found by Fred Segal, home, gift section, men, women and kids sections” 
Located on Montana Avenue, a 10-block stretch of 150 shops, the 2,500-square-foot boutique features the same decor as the other stores, including a plant wall emblazoned with the Fred Segal logo. 

Fred Segal’s displays in Santa Monica

To date, the brand has six stores across Santa Monica, Sunset Boulevard in Los Angeles, Malibu, Las Vegas, Studio City and South Korea. Further openings are scheduled for late 2024 in Italy, Germany and the UK, three countries targeted by the brand.

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