What that means in practice is a brand new ski offer that “features cutting-edge skiwear made in part with recycled materials, including the reimagined Free Hiker shoe and Two Layered Insulated Jacket”.
Their debut ski collection includes apparel, footwear and accessories “for the slopes and beyond”.
British model and actor Iris Law is a high-profile face to front the campaign and collection, and is described by Adidas as “a next-generation creative whose passion for self-expression, holistic approach to movement and fearless style set[s] the tone for the season”.
The new collection “fuses technical mountain performance innovation with striking prints and silhouettes to stand out on the piste”.
It includes heat management materials such as Primaloft Parley padding insulation help to tackle high altitude and low temperatures on the slopes. Signature Adidas technologies such as Rain.Rdy and Wind.Rdry “protect wearers against cold and wet weather on the mountain”.
Key pieces in the collection have been made with at least 85% recycled materials “as part of Adidas’s ambition to help end plastic waste”.
McCartney said of the launch: “This collaboration has always been about pushing the boundaries of sport and fashion so, as we mark our 18th year together, our new chapter with Terrex, celebrates fashion with a technical edge to support our community in uncharted terrains.
“Working with Iris again has been amazing. I love her bold style and creative spirit, which is in perfect harmony with our vision and captures the essence of this collection. With her love of movement, she effortlessly brings to life the intersection of high fashion and high-performance sportswear.”
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