Months after initially popping up in Los Angeles, Augustinus Bader is heading to a new market.
The brand will be popping up in Dallas for its next stop. Opening Nov. 16, Augustinus Bader’s pop-up in Dallas’ West Village Shops will entail roughly 1,000 square feet of shoppable retail space and two treatment rooms. Facial treatments range in price from $250 to $650, though certain express treatments will be complimentary with purchases surpassing $250.
Augustinus Bader has been able to sustain its steep growth trajectory, executives said. “We had our market week with our retailers last week in New York, and every single one of them was in awe of our growth relative to our peers — not just in the luxury market, but in skin care in general,” said Ani Hadjinian, general manager, North America, Augustinus Bader. “The strength lies in the product because the customer continues to come back and repurchase.”
Chief among the most loyal markets for the brand is Dallas, hence why it made sense as the next pop-up target. “It’s an opportunity to attract more attention. We have a very loyal base in Texas, but because we’re only five years old, our brand awareness is still quite limited,” said Charles Rosier, the brand’s chief executive. “We know we have a lot of room to grow, and pop-ups are an important role in that process.”