Working alongside nonprofit Malibu Foundation, the brand’s mission has been to help replant native trees and plants lost in the 2018 Woolsey Fire — which reportedly destroyed 88 percent of the Santa Monica Mountains, impacting nearly 97,000 acres.
“We came together to help replant what we lost in the fire. But what we found every year while we’ve been planting trees is we never get a chance to sit down with everybody who’s planting with us,” said Melissa Reidhead, executive director at Clarins Group, on Friday night at Nobu Malibu.
For the first time, the company hosted a dinner for the occasion, bringing together a community of supporters. Guests included actors Jennifer Morrison, Abbey Cowen, Armani Jackson, Talia Jackson, artist Paris Brosnan, urban farmer Indy Srinath, Button Atelier’s Brittny Button, models Ari Fournier and Jenny Watwood.
On Sunday, 150 volunteers gathered at Paramount Ranch in the Santa Monica Mountains of Agoura, Calif. They’ve started a new project this year with the support of government-led California Climate Action Corps. The goal is to create a microforest to remediate soil, increase biodiversity and conserve water using the Miyawaki method — an afforestation technique for cultivating fast-growing groves of native plants. According to Malibu Foundation and Clarins, it’ll be self-managing after two years and a refuge for wildlife. To date, they’ve planted 500 new plants as part of the initiative and close to 22,000 trees total.
Clarins, which is family-owned (founded by Jacques Courtin-Clarins in 1954), has been rooted in phyto-chemistry — the study of chemicals derived from plants. The company has announced commitments to sustainable sourcing, running its own organic farm and open-air laboratory in the French Alps, Le Domaine Clarins. According to the brand, it aims to be a Certified B Corporation by 2024, which measures a company’s social and environmental impact. Clarins has announced that it’s currently carbon neutral and looks to use completely recyclable packaging by 2025.