Blvck Paris is set to open on Saturday its first-ever mall store and its second official location in the United States, in the Los Angeles area.
Located in The Westfield Valley Fair at 2855 Stevens Creek Blvd, in Santa Clara, the opening follows pop-ups in cities like Taipei, Japan, and New York as part of The Den concept shop.
The lifestyle apparel and accessories brand, founded in 2017 by French designer Julian O’Hayon, is recognized for its “all black” clothing, accessories, and leather goods that cater to both men and women. The store promises to reflect the brand’s signature “all black” aesthetic, with black interiors.
“California’s vibrant energy and innovative spirit make it the perfect backdrop for Blvck Paris’ next chapter, especially after our successful expansion in NYC. Our new flagship store in California signifies a continuation of immersion and inspiration for our brand,” said O’hayon.
Blvck Paris has been steadily growing its presence through social media, strategic store expansions, and high-profile collaborations, most recently with pop art artist Keith Haring. The Blvck Paris x Keith Haring capsule collection was launched last month, and included ready-to-wear pieces, including T-shirts and hoodies, as well as accessories, such as caps, and homeware.
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