California retailer Pacsun is revving up its Formula 1 momentum with the launch of a new collection, ahead of Las Vegas Grand Prix 2023.
The collection introduces updated silhouettes and restocks of iconic best-sellers, as well as a limited-piece series that embodies the vibrant spirit of the city.
In particular, the Formula 1 collection offers a range of new women’s, men’s, and unisex styles, including shorts, cargo pants, joggers, track pants, long and short-sleeved graphic tees, hoodies, anoraks, and jackets.
With prices ranging from $30 to $600 USD and inclusive sizing from XS to 2XL, the apparel showcases a blend of new patterns and colorways, incorporating gradient body colors, eco-friendly fabrications, special motifs, and unique graphic techniques.
“Seeing how our F1 collections resonate with our fans is exciting. We’re all about giving our community the apparel they want with each drop, but beyond that, we create experiences designed to be special and accessible,” said Richard Cox, VP of Men’s and global partnerships at Pacsun.
“The new collection includes a limited-capsule around the most anticipated race of the year. This drop really captures a lot of what we’re about at Pacsun – art, sports, fashion, culture and more.”
To celebrate the launch of the Formula 1 collection, Pacsun hosted a preview event at the Los Angeles nightclub Poppy on Monday. The exclusive event attracted a star-studded guest list, including notable personalities such as comedian DeRay Davis, artist Bryce Xavier, and gamer Michael Evans.
Pacsun is also bringing the excitement directly to the heart of the Las Vegas Strip over race weekend at the Wynn, and will be popping up at Delilah with a Formula 1 booth.
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