Authentic Brands Group on Tuesday announced a new partnership for Geoffrey Beene tailored clothing, via a deal with Roffe Accessories, which will design and distribute men’s and boys tailored clothing for the brand.
The New York-based brand management firm the new Geoffrey Been assortment is planned to roll out across key department stores and online across the U.S. and Canada.
“Roffe Accessories offers decades of consistent innovation and agility within the apparel and accessory sector,” said Scott Orenstein, vice president, heritage brands – lifestyle at Authentic.
“We are excited to bring quality tailored products through this partnership and expand Geoffrey Beene’s men’s and boys offerings.”
Since its inception some six decades agom Geoffrey Beene is a classic and sophisticated men’s and womenswear brand, with tailoring a foundational piece of its DNA.
The new partnership with Roffe Accessories, a New York-based distributor, looks to elevate the brand’s innovation and high-quality products that cater to the varied lifestyles of today’s consumers, according to a press release.
“We are thrilled to be partnering with Authentic on the launch of Geoffrey Beene tailored clothing,” said Murray Roffe, president of Roffe Accessories, which is also based in New York, specialising in luxury market design and merchandise.
“As consumers transition to a more hybrid lifestyle, we see an opportunity to offer suits, sport coats, dinner jackets and dress pants that can be paired seamlessly with other components of their wardrobe.”
In 2021, PVH signed a deal with Authentic Brands to sell its heritage brands business for $220 million, including Izod, Van Heusen, Arrow and Geoffrey Beene.
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