Bolt, a leading checkout technology company has announced its partnership with Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys “R” Us. The San Francisco-based technology company helps automatically recognize more shoppers, increase conversions and help boost store account registrations, drive repeat purchases and build loyalty and relationships with their consumers.
As previously reported by WWD, 22 percent of shoppers said that “lengthy checkout processes and forms” are the biggest issues they face when online shopping. Thirty-two percent of consumers also feel that “remembering their account login” is the biggest challenge of an e-commerce experience. Through this first-to-market headless commerce checkout solution, Bolt offers brands flexibility in the opportunity to pick and choose the aspects of their technology that can help solve businesses’ individual needs and continue to redefine e-commerce with one-click ease.
Moreover, Bolt’s chief executive officer, Maju Kuruvilla, explained that today’s customers are expecting a frictionless and personalized e-commerce journey. “This partnership with Saks Off 5th — and every other merchant that we work with at Bolt — is about a shared commitment and passion for meeting these customer demands. By tapping into our network of tens of millions of shoppers, Saks Off 5th can seamlessly capture previously undiscovered, anonymous shoppers — offering them a best-in-class checkout experience powered by one-click ease.”
With the addition of these big-name retailers, Bolt’s brand partners will notably widen the scope of their brand partners which already includes retail fashion brands Revolve, Lucky Brand, Badgley Mischka, Lily Pulitzer and more.
Saks Off 5th’s senior vice president of e-commerce, Julie Mares, notes that the company prioritizes creating a seamless checkout experience through a consumer-focused approach to personalization by utilizing data and analytics. Improving search functionality, site loading times and the checkout process to make the shopper looking for luxury off-price fashion as smooth and convenient of experience as possible.
“With Bolt, we’ve seamlessly integrated the technology directly into our checkout flow and we’re seeing a positive response,” Mares said. “Bolt users are automatically recognized at checkout providing an easier and more seamless checkout experience. With that ease, we are seeing more and more customers take advantage of the convenience of using Bolt at saksoff5th.com.”