Nov 21, 2023
Dolce & Gabbana is once again delving into the gaming universe. Following an initial experience in 2022, this time, the Italian luxury label is teaming up with the lifestyle gaming brand, Razer. For this collaboration, they have created a wardrobe for gamers and video game accessories in a capsule collection that will be available starting November 30. The collection was first unveiled in September during Razercon 2023, which is considered a major event in the gaming industry.
This exclusive collection features 1,337 limited edition pieces. The ready-to-wear line will be available on the Italian fashion house’s online store, while the accessories will be on Razer’s e-commerce platform. The clothing line includes two T-shirts in Razer’s signature colors, black and lime green, along with a hoodie and cargo pants. On the accessories side, it features the Enki Pro chair model, adorned with the Italian brand’s monogram and a gold-plated D&G logo, priced at €3,399, as well as the Barracuda headset, also embellished with a gold-plated finish, available at €669.99.
This isn’t Dolce & Gabbana’s first venture into the gaming realm, which has seen substantial engagement from the gaming community, offering an ideal opportunity to target primarily Gen Z youths. Last year, the brand collaborated with Mkers, an esport industry reference, launching the “gooDGame” project, encompassing a ready-to-wear collection designed for gamers and an eight-episode web series produced by Frame by Frame.
Known as the ‘Gaming Call’, Razer was founded in 2005 by American Robert Krakoff and Singaporean Min-Liang Tan, offering a wide array of products for the avid gamer, from keyboards and mice to headsets, chairs, virtual reality, and high-end laptops.
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